Celebrating Hispanic Heritage Month

Updated: Apr 27

How much do you know about Hispanic Heritage Month?

While Lyndon B. Johnson actually began the tradition as Hispanic Heritage Week in 1968, the observation was expanded by Ronald Regan twenty years later to run for an entire month (woohoo!). Therefore, as of August 17th 1988, it has been an enacted law that this time be nationally dedicated to the celebration and appreciation of Hispanic cultures.

This year, and every year since ‘88, National Hispanic Heritage Month will officially be kicking off on September 15th and will run through October 15th. The start date marks a significant day for five Latin American countries - Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua - because it is the anniversary of their collective independence (double woohoo!!) from Spain. In fact, at least four other Latin American countries including Mexico and Chile have their independence day during September! In honor of all this delicious freedom, the Hispanic Heritage Month celebration runs from September all the way through the middle of October. So let’s get down to celebrating and bring some awareness to this fabulous occasion.

Okay - actually wait, before we get down, let’s talk numbers. Believe it or not, Hispanic people represent nearly 20% of the US population. This makes them the second-largest racial group in the country, with about 60.5 million people identifying as Hispanic or Latinx. Those numbers are extremely impressive, but what may be even more impressive is that an entire 13% of Americans speak Spanish at home. That’s equivalent to about 37 million people across the country, or almost a whole seventh of the population.

What's more, in states such as California, Texas, and New Mexico, the population of Hispanic people actually approaches the majority. And yet, despite these staggering statistics, Latinx people are a largely marginalized group with very poor representation. As is true of most minorities, they continue to suffer from societal inequalities in our modern world and must persevere for justice.

In observing Hispanic Heritage Month this September, attention and awareness can be brought to the rich cultures that comprise this group, as well as a show of appreciation for their vast contributions. In doing so, a platform is given to these voices which are so often stifled, and an excellent celebration of their ability, art, values (and more) can commence!

There’s an unbelievable number of great ways you can involve yourself in celebrating Hispanic Heritage Month, and all of them are as fun as they are valuable. If you aren't sure where to begin, use this as a resource, and know that any way that you can show your appreciation for a Latinx-owned business would be an excellent place to start. In directing your funds and other resources toward small businesses owned by people of Hispanic descent, you are helping to grow their platform, and enabling them to keep their place. Doing this means creating more opportunities for these business owners to improve their credit, own property, and build their bank account - while this may seem important for all people, it is imperative to minority groups.

If people of color can generate meaningful income and gain wealth, it can break generational cycles of poverty and close the racial gaps evident in American society. In choosing to eat at a restaurant owned by a Hispanic person, you will not only be showing your appreciation and bringing awareness to the cause, but you will actively be fueling the business endeavor that can help them gain the equal opportunity they deserve - now doesn't that sound fantastic??

Remember, spending your money certainly isn't the only way to show your appreciation - you don’t only need to buy from them! Other wonderful ways to demonstrate support include spreading the word and telling your family and friends about their contribution, or by writing online reviews to promote the quality of their business and draw in more customers. Another excellent way is by simply making an effort to skip services that represent the more entitled majority - such as choosing Etsy over Amazon next time you're looking to buy a gift for someone (or for you!).

So, if you’re looking to raise awareness and say thanks, get out there and eat some fabulous Latin Cuisine, appreciate the work of Latin artists and musicians, take a Salsa class, donate and bring awareness to charities - the options are endless, and they’re all good. Need a place to start? Check out these -


Have you ever wanted to try improv? It’s never been easier than now! Sign up for a virtual class with Jose Miguel and you will not only learn about classic improv techniques but about culture! Jose is an actor and a trained anthropologist from Mexico who has combined his two loves into this Fun and Games Improv Class - you will not be disappointed.


You won’t believe these traditional Mexican banners known as papel picado! They are made of fine, often brightly colored paper, and are intricately cut to depict all sorts of messages and designs. Here are some which are delicately made by artist Yreina Flores, and are available on her Etsy shop - perfect for weddings, parties, alters, or just to add color to a room!


Now this one has it all - you simply MUST check out The Chingona Box (just so you know, chingona is Spanish for “badass woman” ...I know, it’s awesome). This is a monthly subscription box that comes packed full of items from Latinx vendors from the US and around the world! The items cover a wide range and hope to shed some light on Hispanic-owned businesses and the wonderful products they produce. Check out their website, and schedule a special delivery just in time for September!

Alright, now let’s get a little more specific. While Hispanic people represent 20% of the US population, they also represent 20% of the population of New York State. However, zeroing in on New York City, the numbers crank up to nearly a third, in that 30% of the residents there are indeed Hispanic. While these numbers represent all five boroughs, nothing holds a candle to the Latinx presence in Queens, specifically in areas such as Jackson Heights, Corona, and Elmhurst.

In fact, Queens is the most ethnically diverse urban area in the world, as no ethnic group holds a 50% majority there. The neighborhoods on the East side specifically show vast Hispanic influence, representing and appreciating dozens of different Latin cultures. Looking at early immigration patterns, it is likely that many Hispanic people, specifically Ecuadorians, Mexicans, Argentinians, and Columbians, have been in areas such as Jackson Heights and Elmhurst for generations.

People of all different Latin nationalities live alongside each other there, and as you stroll down a busy block you’ll undoubtedly see the colorful flags and smell the fantastic cuisine of not only aforementioned countries such as Mexico, and Ecuador, but of Peru, El Salvador, Brasil, and more. With such a large population of Hispanic people living there, the streets are thick with celebrations of their unique cultures - not only in September of course but all year round! There are so many resources out there about the Latinx businesses in the Queens and NYC area you can support, but I’ve compiled a couple of my favorites here to give you a place to start. See what you think:


I was looking for a great Hispanic family-owned spot to eat in Queens, and then spent 30 minutes lost in this menu dreaming about eating their food, so, it absolutely made the top of the list. If you’re around Astoria Queens, you absolutely must check out La Vecina. Rather than representing just one culture in their foods, they demonstrate a Latin fusion with mastery. Their menu covers a huge variety of incredible flavors, from building your own arepa bowl, yuca croquettes, sweet plantains with cheese, and the Columbian classic Bandeja has done in half a dozen different ways. I can’t say enough about this place - please go. Just please do it. (Covid got you worried about eating at a restaurant? Don't worry - I made sure they do delivery too! Find them on seamless)


The world’s been wild recently, and there’s nothing like consulting tarot cards to gain a clearer picture of what you can expect. If you find going to a tarot reader daunting, or maybe if you just can’t quite read your own, you should absolutely try it out online with Daniel Colon. He is an NYC-based self-proclaimed “spiritual psychonaut,” with a real affinity for reading tarot! While it may be hard to believe, he is extremely gifted at responding to energies even through his online readings, and his positive attitude and warm personality really radiate to create a comfortable space! What’s better? He hosts virtual tarot reading as a team-building event. Learn more here.

Bonus: Daniel is also an artist, with a webshop available for you to browse - check him out!


Need something to read? Find what you're looking for at Mil Mundos, a “Bushwick Activist Spanglish Bookstore” (what an absolute treat). Many of their titles are available in both English and Spanish (catering to what is actually the dominant language spoken in Bushwick - Spanish! Just saying), and feature topics that celebrate, appreciate, and bring awareness to Black, Latinx, and Indigenous heritages. You can buy from their storefront, or just search the title you’re looki